Be an Integral Part of Our Legacy

Bicycle baskets were not the first product Wald invented. Rather, it was a bicycle tire repair tool. But it didn't take long for Grandpa Ewald and Uncle Herman to recognize what a difference the bicycle basket could be.

Nobody quite remembers exactly when or why, but one day Grandpa Ewald and Uncle Herman decided it was time to move on. The little shop Wald Cycle Company grew up in served the brothers well. The people of Sheboygan, Wisconsin loved their two-wheeled citizens, but Grandpa and Uncle Herman needed something new. A new product idea was always welcome, but this itch needed a bigger scratch. They had greater aspirations for their business.

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Latest News

November 24, 2013
"My Vacation Riding a Bike" Photo Contest Winner
"My Vacation Riding a Bike" Photo Contest Winner

Congratulation to Erinne Goodell! 

October 28, 2013
257 Ewald’s Multi Fit Front Rack
257GB (Black) Ewald’s Multi Fit Front Rack

Now available, the Ewald 257GB Multi-Fit bicycle Rack – perfect for carrying packages, backpacks, and other items that can be strapped down (see ROK straps).

October 28, 2013
1392WW (zinc) Woody Front Basket
1392WW (zinc) Woody Front Basket

When classic functionality combines with modern elegance, the result is the Wald #1392WW Woody Basket with hardwood slats.

September 17, 2013
1392 Front Basket
1392 Front Basket

Our popular #139 baskets now come with 2-piece adjustable legs and are available for purchase in our web store.  These shallow baskets are great for carrying notebooks, boxes and other articles that lie flat.

Momentum Magazine

November 18, 2014
Deck the Halls by Bike

Show us how you deck the halls by bike. Share your holiday shopping by bike tips and pics on Twitter and Instagram with the tag #shopbybike

November 13, 2014
Travel With Care Campaign to Melt Icy Road Relations

PeopleForBikes launches national campaign to humanize people on bikes and encourage better behavior.

Urban Velo

November 20, 2014
Road Rage Psychology
I’ve always felt the argument that one rule-breaking cyclist (“You ran a red light?! Now we’re all gonna die!!”) is what compels drivers to hate all our collective guts, is very weak. Human nature is far more complex and subconscious than this, as is argued by BBC writer, Tom Stafford, as he pulls from evolutionary [...]
November 19, 2014
Newton Bike Shop Hostel
Newton Bike Shop “Trans Am Bicycle Trail Hostel” from Newton Bike Shop on Vimeo. The Newton Bike Shop & Hostel is located along the Trans Am Bicycle Trail, so it was a logical move to add a hostel to their services, but this would be a great idea for any shop with extra space to [...]